In 2026, it takes not only speed but substance to build a successful brand in the Indian consumer ecosystem. The sector, which KPMG pegs at about USD 12 billion in 2022 and projects to cross USD 60 billion by 2027, is entering a more disciplined phase, one defined by profitability, operational control and repeat-led growth

In an exclusive interaction with MediaBrief, Sumedha Jain, Head of Marketing at Madame, the women’s western-wear brand, speaks about how the brand’s influencer marketing has evolved from campaign-led endorsements to community-led conversations, the growing role of micro-influencers and regional fashion voices in driving authentic engagement, and how Gen Z’s demand for authenticity shapes their collaborations.

Akhil Jain is a dynamic business leader who brings over two decades of business and marketing expertise to his roles as CEO & MD of Madame. Here’s a little sneak peek into his workday, leadership mantra, and advice to young professionals. The best part of my job is… Driving ideas to execution and seeing tangible

Womenswear fashion brand, Madame, has launched its Winter 2025 collection under the campaign callout BeLimitless, celebrating women who embrace style without boundaries. The collection aims to bring confidence, versatility, and individuality to every aspect of a woman’s life. The Autumn-Winter 2025 line emphasizes layered silhouettes, plush textures, and rich seasonal fabrics such as wool blends,

Leading womenswear brand Madame has unveiled its Autumn-Winter 2025 collection under the campaign callout BeLimitless. This season, Madame is offering designs that celebrate women who embrace style without boundaries, bringing confidence, versatility, and individuality into every facet of their lives. The Autumn-Winter 2025 collection emphasizes layered silhouettes, plush textures, and rich seasonal fabrics including wool

The winners will be those brands that sell as a vehicle of true connection and not as a megaphone, authoritatively declaring sales, writes Sumedha Jain Fast fashion has built its business on speed for decades, quickly transforming the catwalk’s latest fashion into affordable clothing that fills wardrobes almost as soon as trends hit the global

Women leaders are transforming India’s fashion retail landscape with strategic vision, innovation, and a keen pulse on the evolving consumer. From luxury to D2C, they’re driving growth, sustainability, and inclusivity—while redefining brand storytelling and digital strategy. This feature celebrates the women reshaping the fashion retail industry, breaking barriers, and elevating India’s global fashion presence. In

The fashion-forward label is set to launch many new stores across India in 2025, reinforcing its commitment to tier-2 and tier-3 fashion markets in Central India. Madame, India’s leading women’s fashion brand, has unveiled major expansion in Chhattisgarh with the successful opening of its new store at Main Road, Pandri, Raipur. After establishing a strong