MADAME Ropes In Shanaya Kapoor As the face of MADAME Fragrances

Madame’s premium range of fragrances would be launched across all its 150 plus stores across India, by this month-end.

Commenting on the association, Sumedha Jain, marketing head at Madame in a statement said, “We are thrilled to have Shanaya Kapoor as the face of MADAME Fragrances. Her immense popularity with the young audience, coupled with her inimitable style and grace, aligns perfectly with our brand, making her the ideal face for our premium fragrances.”

Shanaya Kapoor added, “I am excited to join the Madame family as the brand’s ambassador for its fragrance line. Fragrance is an essential part of our everyday dressing-up, and is as much of an expression, as are the looks that we wear. I look forward to an exciting journey with Madame Fragrances.”

Launched in 1993, Madame is owned by the Jain Amar Group (one of India’s multi-brand fashion conglomerates) and has 500 retail touch points, including 150 exclusive branded outlets, large format stores, and other leading retail outlets.