“Excited to be collaborating with Madame”, Shanaya Kapoor, on her new association with Madame

As Madame introduced Shanaya Kapoor as the brand’s new fashion face, with the campaign ‘Fashion Is ME’, the bollywood actress shared her views on the new association. “Fashion is a very personal affair. It’s the mood-board for my self-expression. I am excited to be collaborating with Madame, and look forward to sharing my own fashion philosophy with millions of our collective fans and followers.”- said Shanaya Kapoor on her commenting on her new association with Madame. 

What is Fashion Is Me?

Fashion is Me, is our latest campaign featuring Madame X Shanaya Kapoor. It celebrates personal style and self-expression over transient fashion fads.  It’s the celebration of the modern young woman, who views fashion as self-expression, and a mood-board for the  extension of her identity.

Madame’s Spring-Summer 2024 Collection, promises an array of fashionable and versatile pieces, including chic cropped tops, stylish tees, elegant trousers, coordinated sets, and standout workwear. Designed for the contemporary young woman, this collection features a vibrant and summer-full colour palette.

Sumedha Jain, MarCom Head, Madame, expressed her enthusiasm about the collaboration, stating, “In any collaboration, alignment around brand’s core values is essential. Shanaya’s distinct approach to fashion, and her firm beliefs around the role that fashion plays in her life, make her the perfect choice for Madame.” She further added, “We are thrilled to introduce our first campaign with her – ‘Fashion is Me’ that also aligns with our Spring-Summer 2024 collection launch.”

Also spotlighted by Delhi Times, Sumedha Jain is who’s been spearheading the sensational launch of Madame X ShanayaKapoor, and heads Marketing Communications and Ecommerce, at Jain Amar.