- March 20, 2025
- Posted by: Renu Jangra
- Categories:
One of the renowned women’s fashion brands Madame has launched its sixth outlet in Northeast India, making its debut in Nagaland. Situated on Nyamo Lotha Road in Dimapur, the new store presents a carefully curated selection of the latest trends in women’s apparel and accessories, reaffirming Madame’s dedication to providing contemporary fashion to its expanding customer base.
The grand opening was graced by Ruopfuzhano Whiso, Miss Universe Fourth Runner-Up 2024, and a celebrated personality in the region, adding a touch of glamour to the event. With this new store, Madame strengthens its footprint in the Northeast, complementing its existing outlets in Gangtok, Guwahati, Imphal, Itanagar, and Siliguri. This expansion highlights the brand’s commitment to making modern Western fashion more accessible in the region.
Akhil Jain, Executive Director, Madame said, “Northeast India has always been a significant market for us, given its vibrant fashion culture and discerning customer base. The fashion-forward women of Nagaland have always impressed us with their unique sense of style. The opening of our first store in Nagaland is a step towards bringing our unique fashion collections closer to the people of the region and we are excited to become a part of their fashion journey. We look forward to fostering a strong connection with our customers in Dimapur and beyond.”
From modest beginnings, Madame has grown into a leading fashion powerhouse with over 900 points of sale nationwide. The brand’s evolution into a retail giant showcases its deep understanding of shifting consumer preferences and ability to adapt to evolving fashion trends.
The Dimapur store offers Madame’s full range of western wear, including casual wear, workwear, and party wear, catering to the diverse lifestyle needs of contemporary women. With this launch, Madame continues its mission to inspire fashion-forward choices and expand its presence in the Northeast. Embodying the philosophy of Be Everyone U R, the brand encourages women to embrace their multifaceted lives. Offering styles for every season and occasion, Madame remains dedicated to empowering women through fashion.